Primoflore

North of Verona, narrow roads wind through the countryside to the small, well-hidden winery in the village of Negrar. A few hectares of vines thrive here in the best locations in the Valpolicella area on limestone and basalt soils. The winery is run by the Quintarelli family and is dedicated to tradition and craftsmanship that has been passed down through generations. Giuseppe Quintarelli, who learned the art of winemaking from his father, was a visionary and pioneer in the region and is considered one of the great masters of Italian winemaking. At Quintarelli, every wine is made traditionally and given the time it needs to meet the high standards of the winemaking family. Over the last 60 years, the founder Giuseppe Quintarelli has formed one of the most legendary wineries in the Veneto.