Privacy policy

Last updated: 13 May 2025

This Privacy Policy describes how Collectors Wine World GmbH (the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal data when you visit collectorswineworld.com (the “Site”), use our services, make a purchase there, or otherwise communicate with us in relation to the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, website visitor, or another person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by law.

How we collect and use your personal data

In order to provide the Services, we collect personal data as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific purposes listed below, we may use the information collected about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal data do we collect?

The type of personal data we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we refer to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information we collect directly from you

Information that you submit to us directly through our Services may include:

Contact details – including your name, address, telephone number and email address.
Order information – including your name, billing address, shipping address, payment confirmation, email address and telephone number.
Account information – including your username, password, security questions and other information used for account security.
Purchase information – including items you view, place in your shopping cart, save in your account, such as loyalty points, reviews, recommendations or gift cards, or purchases.
Stored loyalty points/product reviews/recommendations/gift cards.
Customer support information – including the information you include in your communications with us, for example when you send a message through the Services.

Some functions of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information. However, this may mean that you cannot use or access these functions.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). For this purpose, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.

Information received from third parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.

Our payment processors, who collect payment information, such as bank account, credit or debit card information and billing address, in order to process your payment, fulfil your orders and provide you with the products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click emails that we send to you, or interact with our Services or advertisements, we or third parties with whom we work may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.

All information we receive from third parties is handled in accordance with this Privacy Policy. Please also see the section below, Third-Party Websites and Links.

How we use your personal data

Providing products and services. We use your personal data to provide you with the Services and to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and providing other features and functionalities relating to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may wish to use. In this case, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.

Marketing and advertising. We may use your personal data for marketing and advertising purposes, for example to send marketing and advertising messages by email, SMS or post, and to display advertisements for products or services to you. This may include using your personal data to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.

Security and fraud prevention. We use your personal data to detect, investigate or take action regarding possible fraudulent, illegal or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with third parties. If you believe that your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers pursuant to Art. 6(1)(f) GDPR.

Communication with you and service improvement. We use your personal data to provide you with customer support and to improve our Services. This is in our legitimate interest in order to be able to respond to you, provide effective services to you and maintain our business relationship with you pursuant to Art. 6(1)(f) GDPR.

HubSpot

If you register for our newsletter or download information, we will ask you for your name and email address. These data and any additional voluntary information provided by you will be collected, stored and used by us to send our newsletters. Our newsletter enables you to learn more about us and our services and to download content. For this purpose, we receive your contact information and any other information you provide voluntarily. This information is stored on the servers of our software partner HubSpot. It may be used by us to contact you and to determine which services of our company may be of interest to you. All information collected by us is subject to this Privacy Policy.

HubSpot is a software company based in the USA with an office in Ireland.
Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500. HubSpot is subject to TRUSTe’s Privacy Seal, the U.S./EU Safe Harbor Framework and the U.S./Swiss Safe Harbor Framework.
Information about HubSpot’s Privacy Policy can be found here: http://www.hubspot.com/legal/privacy-policy

Otherwise, your personal data will only be passed on to third parties with your express consent, unless we are required to do so by court order or in the context of criminal prosecution.

Cookies

Like many websites, we use Cookies on our Site. Specific information about the Cookies we use in connection with the provision of our shop through Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and our Services, including storing your actions and preferences, conducting analytics and better understanding user interaction with the Services, in our legitimate interest in managing, improving and optimising the Services. We may also permit third parties and service providers to use Cookies on our Site in order to better tailor the Services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default. However, you can set your browser to remove or reject Cookies through the browser controls. Please note that removing or blocking Cookies may affect your user experience and may cause some of the Services, including certain features and general functionality, to function incorrectly or no longer be available. In addition, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How we disclose personal data

Under certain circumstances, we may disclose your personal data to third parties for the purpose of contract fulfilment, for legitimate purposes and for other reasons subject to this Privacy Policy. These circumstances may include:

with vendors or other third parties who provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order fulfilment and shipping;

with business and marketing partners in order to provide services to you and advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies;

when you instruct us, request us or otherwise give us your consent to disclose certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations, with your consent;

with our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business;

in connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce any applicable terms of service and to protect or defend the Services, our rights and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal data about users for the purposes set out above in “How we collect and use your personal data” and “How we disclose personal data”.

Category / Categories of recipients

Identifiers such as basic contact details and certain order and account information.
Commercial information such as order information, purchase information and customer support information.
Internet or other similar network activity, such as Usage Data.
Geolocation data, such as locations determined via an IP address or other technical means.

Recipients:

Vendors and third parties who provide services on our behalf, such as internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers.
Business and marketing partners.
Affiliates.

We do not use or disclose your personal data without your consent or for the purpose of drawing conclusions about your personal data.

With your consent, we disclose personal data for the purpose of carrying out advertising and marketing activities as follows.

Third-party websites and links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on those websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction as to its use by us or third parties. The inclusion of such links by us does not automatically constitute an endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below and request that this data be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” personal data of persons under the age of 16, as these terms are defined under applicable law.

Security and retention of your data

Please note that no security measures are perfect or impenetrable and we cannot guarantee “perfect security”. In addition, the information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute and apply only in certain circumstances. In certain cases, we may reject your request to the extent permitted by law.

Right of access/information: You may have the right to request access to the personal data we hold about you, including details of how we use and disclose your data.

Right to deletion: You may have the right to request deletion of the personal data we hold about you.

Right to rectification: You may have the right to request correction of inaccurate personal data that we hold about you.

Right to portability: You may have the right to receive a copy of the personal data we hold about you and, in certain circumstances and subject to certain exceptions, to request the transfer of this data to third parties.

Right to object to sale, sharing or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal data or to object to the processing of your personal data for purposes considered to be “targeted advertising” under applicable data protection laws. Please note: If you visit our Site with the “Global Privacy Control” opt-out preference signal enabled, depending on your location we will automatically treat this as a request to object to the “sale” or “sharing” of information for the device and browser you use to visit the Site.

Restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal data.

Withdrawal of consent: Where we rely on your consent to process your personal data, you may have the right to withdraw this consent.

Right to appeal: If we reject your request, you may have the right to appeal our decision. You can do this by replying directly to our rejection.

Managing communication preferences: We may send you promotional emails and you may opt out of receiving these emails at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, for example regarding your account or your orders.

You may exercise these rights as indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to the request. In accordance with applicable laws, you may appoint an authorised representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we must require proof that you have authorised them to act on your behalf. We may also need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about the way we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details listed below or to lodge your complaint with your local data protection authority. For the EEA, a list of competent data protection supervisory authorities can be found here.

International users

Please note that we may transfer, store and process your personal data outside the country in which you live. Your personal data may also be processed by employees and external service providers and partners in these countries.

If we transfer your personal data to countries outside Europe, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or email us at office@collectorswineworld.com or contact us at Max-Keith-Straße 66, Essen, 45136, Germany.

For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.